Improve Your Success on Twitter with These 9 Tips and Tricks
You’ve just opened a new Twitter account. Or perhaps you’ve been given a new role to grow an established brand on Twitter. Either way, you stand to benefit from learning new tips and tricks to successfully run the account.
For that reason, we’ve created a list of the most effective Twitter tips. From deciding what content to post to inspiring engagement from your audience to steering clear of Twitter gaffes, we’ve covered everything.
Here are nine tips to make you a winner on Twitter.
1. Post Tweets Frequently
If you have a new Twitter account, this tip is especially important. When you’re starting out, there are few rules on the best time to tweet or how often to do it. Sure, you need to follow a handful of general principles, but you should experiment to learn the best time to reach your audience.
You should also keep in mind that your followers check Twitter at different times. For instance, some Twitter users check the feed once in the morning and once again in the evening. Maximize your reach by posting tweets throughout the day rather than limiting yourself to business hours.
2. Avoid Posting Too Many Tweets
Avoid stuffing your followers’ Twitter timeline with your posts. They don’t want you to inundate them with tweets every five minutes. People who do this end up annoying their audience and getting unfollowed because their followers want to reduce the noise on their timeline.
One of the most effective ways to determine whether you’re posting too many tweets is monitoring your engagement. If engagement begins to go down when you increase the frequency of your tweets, that may be a sign that you’re beginning to annoy your followers.
3. Broadcast Less, Engage More
Many brands make the mistake of forgetting that Twitter is a social network, not merely a tool for broadcasting content. For that reason, many brands and marketers end up filling Twitter timelines with promotional tweets linking back to their sites.
Admittedly, a handful of extremely popular brands might get away with endless one-sided broadcasts. But if you want to get more out of your Twitter account than simple brand messages, you need to engage your audience for it to grow. You can do this by doing Twitter polls, asking questions and participating in relevant conversations.
4. Hop onto Relevant Trending Topics
One simple but highly effective way of engaging your audience is participating in trending topics. Explore those and give preference to the ones that have a hashtag. Then find the right time to enter the conversation in a way that’s relevant. For example, many organizations post tweets in support of movements and causes such as Black History Month.
Dare to take an unconventional approach when taking part in conversations around trending topics. Don’t limit yourself to topics with a clear link to your services or products. You can join a conversation that’s relevant to one of the values of your brand. Or you can just create content around something quirky and humorous.
5. Make the Most of the 280-Character Limit
In 2017, Twitter extended the character limit for tweets from 140 to 280. Twitter users had varying ideas about the change, but we can all agree that there’s some benefit to being able to fit more words into your tweets. Take advantage of the feature by expounding a bit on some of your tweets and finding creative ways of using all the characters.
6. Make Data-Driven Decisions
You can’t rely on gut instinct alone when creating or changing a Twitter content strategy. In the long run, basing your content decisions solely on how you feel at the moment can be detrimental to your brand image on Twitter.
Rather than making choices on the spur of the moment, take some time to review your Twitter analytics to determine what’s working for you. Then use the data to come up with a content plan that aligns with your goals. For example, if you notice from your Twitter analytics that you get considerably more engagement from tweets that have videos, then consider featuring more videos in your tweets.
7. Join Twitter Chats
The most successful brands on Twitter use the social media platform to create a connection with their audience instead of only distributing content. You, too, can do this by becoming part of the community. Avoid making the same mistake that many brands do: failing to take the time to familiarize themselves with the platform’s ecosystem.
Among the most effective ways of acclimating yourself and taking part in the community is making relevant contributions to Twitter chats. Many marketers are needlessly hesitant to participate in Twitter chats through their brand’s handle. The truth is that adding your unique perspective to these conversations can improve your connection with your audience.
8. Don’t Mindlessly Copy Other Brands
During the early stages of building your brand on Twitter, some competitive analysis is necessary to see what makes your competitors successful on the platform. It’s okay to draw inspiration from what leading brands are doing as long as you don’t copy-paste their whole strategy. Resist the temptation to adopt a Twitter persona that doesn’t fit your brand personality simply because it’s working for one of your top competitors.
9. Use a Variety of Metrics to Measure Your Success
In the past, most marketers relied solely on their follower count as the only metric for success. But with the advent of powerful analytic tools for social media, it’s become clear that the size of your following doesn’t tell the full story. Smart marketers set goals that align with the larger objectives of the brand and use various metrics to measure success.
- Brand sentiment on the platform
- Engagement growth
- Leads generated
- Customer response time
- Mentions, retweets
Start by figuring out what you want to accomplish with your brand on Twitter. Then set goals centered on those objectives and determine the most useful metrics for tracking your brand’s performance.
You Can Always Improve
Even though beginners on Twitter stand to gain the most from using these tips and tricks, larger brands can also benefit from many of them. Every now and then, we’ve witnessed huge brands make cringeworthy slipups on Twitter. So it’s always a good idea to revisit the basics.